Hello there! My name is Marco Gervasio and this is a collection of stories about how interaction design, digital marketing, visual design, and social media can come together to create powerful programs and platforms for a meaningful customer experience. Feel free to reach out to me:

marco@sequential.ca

Tapping Into Customer Emotions

  Heart Over Brain So there it is, that very moment when it’s time for you to make a decision about something. You probably think that reason is influencing what you should do because you…

Designing For Real People – Why Personas Still Matter

Preamble I have been using and promoting the use of personas for many years now, not only because I believed in them from the very first time I heard of the methodology, but also because…

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A Humanistic Approach User Experience Design

A friend of mine, a talented professor at renowned McGill University, asked me a few weeks ago if I would be interested in giving a lecture to his students. I was at first surprised since…

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Planning Customer Journey Maps

  In the past few months, I had the chance to develop a few customer/user journeys as part of the definition phases of pretty robust digital platforms (one B2B, the other B2C). The greatest reward…

Experience Pillars: Setting the Foundations For Greatness

Every new project should be seen as an opportunity to create something exceptional. We should always aspire at changing the world, or at least a piece of it. Sometimes, coming up with brilliant ideas is…

Innovation Process: The Art of Creating Meaning

Our world is complex and in constant state of change. And there is no sign that things will slow down or get simpler any time soon. This rapid evolution phenomenon applies not only to industries…

Get The Most Out Of Brainstorming Sessions & Ideation Jams

One of the most important phases of a service or product development is coming up with a big idea. A client gives us a challenge, strategy uncovers opportunities, and then it’s time to bring the…

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A New Breed Of Heuristics – Rational vs. Emotional

Measuring the efficiency and reliability of products has been performed by the industrial design industry for many decades. This notion of evaluating goods for their ability to deliver satisfaction started to be applied in the…

Communicating Nutrition In Ways That Matter

The American Food and Drug Administration (F.D.A.) has recently presented a significant update to the well known nutrition label applied on most consumers food products. Perhaps influenced by Michele Obama’s fight against obesity, the F.D.A….

How Agile Can Strengthen Relationships & Enhance Creativity

Harmonious collaboration is probably a utopian concept, but we all aspire to achieve it. However, the road to that ultimate state of being is never a smooth one (and a never ending one either). I…